The Red Devils are not only thrilling fans on the pitch; they are also leaving their mark on Belgian Internet traffic. During their first three World Cup matches, their impact on the traffic passing through BNIX was clearly visible. The match against New Zealand stood out in particular, setting a new record.
The fact that this match took place on a Saturday at 5 a.m. makes the figures even more remarkable. At that time, traffic on BNIX is usually at its lowest. Yet during the match, BNIX recorded average traffic of around 190 Gbit/s, almost 27% higher than normal, with peaks reaching 200 Gbit/s.
The previous matches against Egypt and Iran also had a visible impact. While Internet traffic typically decreases on weekday evenings, kick-off triggered an increase in traffic each time. Even more strikingly, the traffic pattern closely followed the flow of the matches: a sharp rise from kick-off, a dip at half-time, and a renewed increase during the second half.
“The graphs show just how much live events such as the World Cup are increasingly influencing Internet traffic,” explains Frédéric Libotte, Senior Relationship Manager at BNIX. “This is driven by the strong growth in streaming. More and more people are watching matches online, which is directly reflected in the traffic passing through BNIX.”
Belgium – New Zealand (27 June 2026 at 5 am). From kick-off, Internet traffic on BNIX rose from around 180 to 200 Gbit/s, an increase of approximately 25% compared with a typical Saturday morning. Throughout the second half, traffic remained at a high level (around 192 Gbit/s), as Belgium scored several goals.